A hotel on campus has been proven to be rather successful in terms of sustainability and lasting partnerships. The reason why hotel owners want to move closer to universities is because they fall into the sphere of influence. This is because universities have become a stable source of business with predictable seasonality. The boutique hotel and conference center will be anchored to the stadium while giving guests private access to the stadium club to view game-day and event festivities. It will feature a conference center and excellent view over the Pinnacle development. This will serve as an ideal location for recruiting athletes as well as visiting parents, professionals, and individuals while establishing a lasting partnership between the university and hotel.  Graduation, student orientation, game-day, visiting speakers, competing teams, additional events and conferences could be a driving force for the success of the hotel